Super Bowl 50

The City of San Francisco hosted the 50th Super Bowl to showcase the newly constructed 49er stadium. A week’s worth of pregame events culminated with a Super Bowl party that showcased Visa’s innovative products and services.


Beginning with guests, segmenting them into profiles the design team could focus on. The team captured high level flows of our guests’ experience, capturing their journey from their arrival at the airport, though the many sponsored events, and ending with their departure.


During the week, new technologies were showcased to the guests. Augmented reality screens displayed information from Visa’s rich database, NFC bands were provided so guests could purchase from the Under Armour contactless store, and much more.


More concept illustrations.


Competitive analysis of existing calendar and itinerary apps.


Initial explorations for the agenda app, which detailed the itinerary for the week, shared photos of our guests during the event, and provided up to date information about their NFC purchases.


Final screens of the Agenda app using the Visa Signature color scheme for our guests that are accustomed to white glove treatment.


Screens of the Arrival app, an in car tablet experience that welcomed our guests with a message from our CEO Charles Scharf, a complimentary beverage upon arrival to the hotel, and a GPS enabled map that showed progress to the hotel.


Construction of the lounge which showcased Visa’s current and future technology. Hall of Fame quarterback Joe Montana was one of the many NFL guests in attendance.

sb50_outsideThe Embarcadero area was the hub for all Super Bowl pre game events, welcoming football fans, players, and musical performers alike.